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Our podcast provides a unique perspective on real estate investing, focusing on the experiences of historically marginalized individuals, specifically Black and Brown women. We delve into topics that are often overlooked, such as speaking up in male-dominated spaces, dealing with the guilt of success in the face of others’ struggles, managing difficult tenants, and starting to invest without the advantages typically afforded to cis white men. Our discussions also cover the journey of building a successful business in real estate. Join us as we explore these important and often unaddressed aspects of real estate investing.
Meet Your Hosts
Carmen Cervantes is the brilliant mind behind Reno To Forever. As an architectural designer, real estate investor, and the tenacious founder of Reno To Forever, Carmen is on a mission to shatter barriers and redefine the real estate landscape for women everywhere.
In a traditionally cis white male-dominated industry, Carmen refuses to let women feel small or insignificant when it comes to their own properties. She passionately believes that renovation should be the transformative key in every woman's arsenal. However, she knows all too well that navigating this world can be overwhelming and intimidating for women, particularly women of color. That's where Carmen steps in—she demystifies and makes approachable the entire process understanding first hand how Brown and Black women have historically been shut out of construction related fields, with her one of a kind curated course, A Home Worthy of You. It allows women to gain a deeper understanding of the renovation process, from start to finish. Empowering you with the confidence to guarantee that things are executed with precision and ensuring that your voice has been heard every step of the way throughout the entire project.
Through her groundbreaking work, Carmen teaches women how to Design, Plan, and Proclaim their way to stability and generational wealth by investing in themselves through real estate. Her refreshing approach and invaluable insights provide a roadmap for women to carve out their space in the real estate realm, transforming uncertainty into confidence and potential into prosperity.
Carmen Cervantes wants to create a world where women are not just participants but architects of their own financial destinies. She has a heart to empower women and guide them every step of the way, while inspiring, informing, and invigorating the transformational journeys of real estate investing.
Carmen is a mother of one, wife to her beloved husband, and proud Chicago native. She was born 4 months premature, weighing 2 lbs, and is a true Capricorn- This being testament to the fact that the fight in her simply cannot be stopped.
Alisha M. Smith, entrepreneur, creative, and unapologetic free spirit, this real estate investor seeks to create an inclusive and opportunity-rich landscape for women, marginalized communities, and those who’ve felt othered in an industry dominated by folx who don’t share her image. Alisha's goals as a real estate investor is to embolden women to consider investing in real estate as a side hustle alongside their full-time careers, other passions, or family commitments, leveraging this additional stream of income to bring their dreams full color. Alisha believes in the power of community and uses her investing platform to support all women of color in transition, providing a safe and nurturing space that feels like home as they pivot and navigate their next steps. Alisha’s guests often boast how responsive she is, how quickly she remedies any issue, and how much they love living in her properties.
This Food Cultural Nostalgist is the passionate founder of Roots & Returns, a nostalgic brand with an unwavering commitment to preserving cultural legacies and cherished culinary traditions and flavors from times past. This creative’s work resonates with those who seek to honor tradition while forging new paths. A deep admiration for grandmothers, Roots & Returns is grounded in Alisha’s true understanding of community and the power of building meaningful connections for the purpose of collaboration, celebration, and connection that she watched her own grandmothers provide to the world around them and food was the connector. It was in her own self discovery that she uncovered the ways in which baking and cooking can nourish the spirit and provide emotional solace to self and community. And with that guiding principle she began reimagining how culinary creativity can be a catalyst for healing and renewal and empowers others to embrace the restorative power of food as a source of comfort and revival.
Roots & Returns, curates experiences which bring to life the rich history, culture, and social importance of humanity through cooking and baking. What Alisha knows for sure is when we stir up those nostalgic memories and emotions that we all have about food, while also paying homage to cultural traditions, culinary history, and heritage we honor the legacy of our ancestors and connect deeply with our roots, creating a tapestry of flavors that intertwines past, present, and future. As Alisha continues on this culinary journey, she remains steadfast in her belief that food is not just sustenance but a profound expression of love, unity, and resilience. Through Roots & Returns, she invites others to partake in this transformative experience, where every dish tells a story and every bite is a reminder of the enduring power of nourishment for the soul.
A proud graduate of a Historically Black College & University, Alisha is a self-proclaimed country girl who spent her childhood summers reading by the river, still enjoys walking barefoot through grass. She holds a Master's degree in Leadership and accolades in Baking and Pastry Arts. A devoted auntie to four incredible nieces and a fur mom to the sweetest 9 year old Chihuahua named Lucy, Alisha enjoys her free time with a book in hand, exploring new destinations around the world, or belting out ballads at a karaoke bar.
Episodes
Monday Feb 19, 2024
Monday Feb 19, 2024
Real Estate investing is difficult enough for your typical Joe, but adding the fact that we are women, and women of color, makes our journey that much more strenuous. Learn more about your hosts, Alisha and Carmen in this conversation on how they met, how they invest, and how they are managing the mindset hurdles that come from generational trauma and complex histories.